Content Strategy

#GiveBeesAChance Awareness Campaign - 2017, 2018

Through awarding bee hive grants to schools, Whole Kids Foundation (WKF) helps to stimulate curiosity and awareness as to the importance of pollinators to our gardens, agriculture and ecosystem. The threatened status of pollinators continues to be a hot topic to the media and provides the opportunity to engage key stakeholders including suppliers, supporters and families.

To tap into the continued media interest in pollinators, grow awareness and to raise funds to support Whole Kids Foundation’s Beehive Grant Program, WKF launched a multi-tiered online fundraising campaign to kick off National Pollinator Month.